Kat Von D's stunning wedding dress proves that brides don't need to wear white

While the majority of brides ascribe to the whole white-on-white situation when it comes to their big day, others eschew tradition in favour of making their nuptials a more personal affair.

One such bride is tattooist to the stars, Kat Von D. The legendary tattoo artist and entrepreneur held a wedding celebration on Sunday with Cholo-goth musician Rafael Reyes (also known as Leafar Seyer), whom she married back in February.

And the theme of the event, according to her embossed wedding invites, was "en vida y en muerte" or "in life and in death". Naturally, the colour palette for the day was fitting: it was a deep, blood red, right down to her wedding gown.

The gown, which was purportedly custom-made by Adolfo Sanchez, fit Kat's aesthetic perfectly. The 36-year-old is known for her gothic-cum-burlesque vibe, and what better way to channel this kind of look than a blood-red ensemble, replete with devil horns?

Although no fan of Kat would have expected her to have a traditional wedding, it's a good reminder for brides out there to not shy away from pushing out the boat, and doing something a little different on their big day - whether it's as dramatic as purchasing a red dress, or choosing a more unorthodox venue - it only serves to make the day more memorable, both for them and their guests.

Let's take a look then, shall we? This is the first peek of the ensemble, courtesy of Kat's now-husband...

And here's another, from the brains behind the dress, Adolfo Sanchez:

And Kat's veil was just on another level...

On Saturday, Kat - who is expecting a son with Rafael Reyes - took to Instagram to share some thoughts related to her impending wedding celebration.

"Such a beautifully emotional day today," she wrote. "Tomorrow, @prayers and I will have our wedding ceremony for our close friends + family. This has been the sweetest, most stress-free experience where we continuously fell in love with each other all over again with each day counting down. This is a photo of 3 carnations that our dear friends @majestyblack brought us tonight after our rehearsal and soundcheck. Red carnations are @prayers favourite flower, and the 3 represent him, me, and our sweet baby boy we are adding to our family. All I can say right now is that i am so grateful for my dear friends, and for my sweet husband."

It wasn't all about the unique wedding dress, however. The newlywed ensured that the entire ceremony was very on-brand.

For starters, the wedding invitations were something else...

And it wouldn't be a Kat Von D celebration without some makeup would it? Each guest left with a custom Kat Von D lipstick in a gothic black shade with gold flecks.

See, it doesn't always play to do things by the book...